The challenge

Enotria is the UK's most successful wine supplier and hand-picked Nameless to enhance its digital offering.

The existing business trade website didn't reflect the industry-leading customer experience for which Enotria is known and our challenge was to address this balance and create a site more vintage than Vin du pays.

Specifically, customers needed to be able to see and order from Enotria's extensive portfolio of 1500 wines quickly and efficiently and create and manage their wine lists at the touch of a button (or swipe of a finger) whether the customer, or business database, is online or not. Operationally, Enotria needed to be able to manage site content with greater ease to leverage the opportunity for engaging prospects and clients and, absolutely crucially, the website had to integrate fully with Enotria's existing operational Navision database.

Just the sort of complex little number we like

Our approach

At Nameless, we can't claim have Sommelier-level wine knowledge - despite our enthusiastic "research" - but as digital connoisseurs we do know that getting the balance of technical expertise, user centred IA and design, technical excellence and client engagement just right was crucial to the success of this project.

Having uncorked the brief, our workshops with the client stakeholders ensured that we really understood Enotria's aims, objectives, infrastructure, processes, opportunities, limitations and customers. We interviewed key stakeholders and clients to place ourselves firmly in their shoes and understand their needs and expectations as well as their barriers to engaging with Enotria online.

We worked with the team at Enotria and their IT partner TVision to scope, design and deliver our recommended solution of a customised Magento Enterprise commercial CMS with Apache Solr search and Navision system integration. Implementing the solution demanded incredibly detailed scoping, accurate coding, bespoke web services, thorough testing and clear, open communication amongst the stakeholders.

The results

The website launched in February 2012 to popping corks and positive reviews. Soon after we enhanced Enotria's digital portfolio further even further by creating a mobile version of the site to provide customers with a slick app-style method of managing and ordering wine lists on their mobile devices even when there is no internet connection.

A further testament to our work is that Enotria has asked us to work on the forthcoming development of Enotria's retail website Great Western Wine.

Now, where's that corkscrew...