Gloster Furniture Design

The challenge

Gloster, a company specialising in high-end outdoor furniture, tasked us to design an online experience that reflected the luxury of their brand. We had to design a user-friendly website for an international audience that allows users to view the product range, search for retailers and download a brochure - and all this in five different languages.

Our approach

We designed and built a Flash-based website that has the style and impact not usually possible from HTML. To aid SEO and enhance accessibility the website is powered using an XML-based content management system, which allows every piece of content to have its own URL, meaning search engines are able to index the pages.

The results

Since its launch Gloster has seen an enormous increase in their web traffic and brochure downloads. The visually stunning website not only echoes Gloster's attention to detail, innovative nature and contemporary style, it also provides them with useful analytical information about their customers and their interactions with the site.

Gloster

Visit site:
www.gloster.com

Sector:
Retail / e-commerce

Gloster
Gloster

  • What we did

  • Digital consultancy
  • Technical planning
  • Information architecture
  • SEO optimisation
  • E-commerce
  • Flash Actionscript engineering
  • CMS implementation

It's been a pleasure to work with a company that's been so ‘in tune’ with our way of thinking. It's rare that such innovative creativity is combined with a sound understanding of business practicalities, but in Nameless we found the perfect partner for our web development.

Matt Robinson, Marketing Manager, Gloster
Gloster