Online is simple, except when it isn’t.
Bath Travel is an independent travel company which offers unbiased expert advice through its network of sixty branches across the south of England.
Bath Travel has a reputation for quality and honesty, gained over the years through the integrity of its staff.
The challenge was translating the Bath Travel formula onto the screen.
The web makes it easy for customers to find the cheapest deal for holidays. Of course, what appears cheap isn’t always the case, but for many users price is a key consideration.
We didn’t want to compete with the offline proposition, in fact the opposite was true. Our strategy was to leverage this reputation online.
The result is a website that delivers the right product along with the contact details of the right expert at Bath Travel who can help the customer to find the right product.
Everything on the Bath Travel website is orientated around Bath Travel’s expert staff.