Grassroots, co-ordinated and gorgeous
The RFU commissioned Nameless to tackle the redesign and redevelopment of their official website. We were tasked with providing digital consultancy and developing initial rough concepts, wireframes and information architecture.
We pulled the required elements together into a working set of wireframes and designs that were in-line with the RFU brand guidelines. We understood their requirements and responded with the appropriate features. A feature which impressed the RFU was the concept we created for their “Competition Tree”.
The site comprises a clean brand execution, faithful to the original guidelines. The competition tree we designed is simple to navigate by rounds and to select a team to follow their progress through entire competition.