I like this place and could willingly waste my time in it.

This blessed plot, this earth, this realm, this England.

Sadly the Bard is no longer crafting tourist information bulletins, so we cannot rely on beautiful prose alone to convey the magical nature of the Heart of England.

Fortunately we are experts in conveying the special nature of a place. Mind you, we have some pretty clever tools which Shakespeare didn’t.

Drupal, the leading open-source CMS and SOLR, the leading open-source faceted search engine make happy bedfellows. We like to think of them as Romeo and Julliet, before the poison.

These technologies bring the characters of a place together in a user’s own personal stage.

The result is a story that is unique to each user’s needs. The site allows those involved in the promotion of the Heart of England to come together in a meaningful fashion to provide a joined-up story, full of acts of discovery, passion and adventure.

The problem this addresses for Shakespeare’s England is that visitors were visiting the area for its many treasures, but they were not joining-up these attractions into a prolonged stay. The new site addresses this and allows the region to pull together its many and varied character into a compelling play that fits the needs of each visitor.