In the 20th century marketing communications was a one-to-many activity. It was akin to shouting through a megaphone. Loud? Yes. Effective? Not for any length of time.
In the 21st century marketing is conversation. It’s about being social and most importantly it’s about listening and responding to what people are telling you.
We improve digital conversations.
In a world of constant change and distraction, the question for marketers is how to get and then keep the attention of customers.
The internet is a homogenised entertainment platform. From Breaking Bad to breaking your bank balance, we all use the internet for an increasing number of tasks.
The chances are that the proximity of ‘more interesting things to do online’ are competing for the attention of your visitor. How are you going to ensure that you make the most of the little time they are willing to share with you?
This is the content challenge facing marketers in the early 21st century. We can help.
In a world where everything can be measured, from the micrometre to the gigaparsec, there are few places to hide for marketers when it comes to measuring their digital communications.
Deriving meaning from the data is the trick. This is where our expertise can help. We understand web analytics, like Neo understands the Matrix. Part of our work with clients is to discern what the critical success factors are for a project. We are then able to translate these into critical measures for a website.
The world is social.
To work effectively in the digital world requires an agency that understands social, how it works, what it can deliver and how to best leverage it within your communications.
Social media can make or break a campaign. Social connections are after all what websites are about. They are about conveying messages across boundaries, across distances and across divisions.
When a user socially interacts with a website they are endorsing it. This might sound erroneous when you a user may say something negative about what you are doing, but the fact is that social comments or sharing is proof of a human connection.
Our experience is that, unless you are trying to antagonise people, the great majority of connections a site makes are positive. Our job is to make your digital communications social. To make humans interact. To move them to action.