In a world where everything can be measured, from the micrometre to the gigaparsec, there are few places to hide for marketers when it comes to measuring their digital communications.
Deriving meaning from the data is the trick. This is where our expertise can help. We understand web analytics, like Neo understands the Matrix. Part of our work with clients is to discern what the critical success factors are for a project. We are then able to translate these into critical measures for a website.