In a world of constant change and distraction, the question for marketers is how to get and then keep the attention of customers.

The internet is a homogenised entertainment platform. From Breaking Bad to breaking your bank balance, we all use the internet for an increasing number of tasks.

The chances are that the proximity of ‘more interesting things to do online’ are competing for the attention of your visitor. How are you going to ensure that you make the most of the little time they are willing to share with you?

This is the content challenge facing marketers in the early 21st century. We can help.