Timeless, understated and considered
RIBA consists of many different enterprises and departments, each with their own specific remit. The challenge of the project was determining the correct information architecture and branding for a single RIBA site that would encompass four separate RIBA sites.
We carried out a series of workshops with the project stakeholders to categorise the required content in order to identify the right information architecture to use in the new, combined, site. This same methodology enabled us to understand all requirements to create a brand that reflected the needs of architecture.com.
Our innovative and creative approach to the challenge enabled us to successfully categorise the content requirements from all the parties involved and design a cohesive user experience – all of which is presented within the new online brand style we created for RIBA.